Strategy map based on 4 Balanced Scorecard perspectives

Source: strategymanagementinstitute.com

Review: good example of what strategy map might look like, the strategy map use as a base 4 perspectives of Balanced Scorecard (a little bit modified) and gives a clear understanding of how the required results – “Satisfy Shareholders” will be achieved.

Opportunities: this strategy maps suggests basic understanding of how to required result will be achieved, the map can be introduced to general public and share holders. The departments would require a more detailed strategy map(s), that will give them a better practical understanding of what might be done.

Result: good strategy map example for general public, press or shareholders. If used in departments, need to be improved with details and strategies specific for operational level.

Applications of a strategy map, depending on your goals

What is a strategy map? In short, it is a visual representation of where your company wants to be in the next few years.

Sounds simple, but how do you do it? Well, it depends on how you ultimately plan to use it. Let's discuss some applications of a strategy map, depending on your goals.

If your goal is to formulate your thoughts, you can just use a pen and paper to write down your strategy map.
However, if you need to link your strategy map to indicators within your Balanced Scorecard, your best choice is to use software like BSC Designer. BSC Designer can automate the drawing process and give you enough tools for your creatives approach.
It's no secret, sometimes you need to put together a great presentation about your strategy for stake-holders or the press. In this case, using professional Strategy Map Templates will save you hours.

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